How to Differentiate Yourself as an Insurance Agent Against Fierce Competition

American Senior Benefits
American Senior Benefits
Published on August 11, 2020

There’s no doubt that a career as an insurance agent is one that can take you far. As an agent you have the unique opportunity to help people make big life decisions and prepare for any scenario. Agents enjoy a certain level of autonomy that other jobs don’t have.

What’s one of the most difficult aspects of being an insurance agent? The competition. In more populated towns and cities, it seems there is an insurance agent on every corner. There is no shortage of insurance professionals to choose from, so how do you stand out from the competition and differentiate yourself?

There’s a few ways you can accomplish this.

Stand out on social media

The first way you can differentiate yourself from other agents is to create a strong presence across your social media channels. Facebook is a necessity these days, and can bring in a lot of leads, especially from referrals. People want to have a way to see who you are and investigate your reputation.

Ask your current and new clients to like your social media page and to leave you a review. The more likes your page has, the better it will reflect on you. Make it a priority to post content frequently, whether it be videos or links to informative blog posts. You want to show your audience you are dedicated to helping your clients.

Be warm and inviting

Sometimes as a professional it can be tempting to stay in “business” mode in front of clients. Your intention may be to come across as knowledgeable and competent, but sometimes the friendliness component is forgotten. Don’t take yourself too seriously, and make your prospective clients feel like they are talking to an old friend.

Being too serious can be a turn off, so remember to be relaxed and friendly when talking to new clients!

Convey value

A mistake many agents make is selling products and services rather than selling solutions. If you want to stand out from the competition among fellow agents, you have to up your sales game and learn to show people how you can solve their problems.

Craft a message that is compelling that inspires your clients to take action. Not enough agents truly know how to sell, so if you master this piece of the puzzle, you will be unstoppable!

Offer something different

Now, this one might be a little more vague but ultimately when it comes down to standing out as an insurance agent against your competition, you truly have to find what you can do that is different. This may not be the same for everyone, so it may take some brainstorming.

Need a few ideas to get the creative juices flowing?

  • Create a comprehensive welcome packet for new clients
  • Get involved in local community projects and charities
  • Offer a free seminar on investing with no strings attached
  • Network with local businesses with good reputations
  • Get back to customer inquiries within the hour


With over 1.2 million insurance agents, brokers, and service employees in the United States, it’s imperative that you find a way to stand out from the rest. You’ve worked hard to become an agent and develop your skill set, so don’t get lost in the crowd.

Take the time to develop a plan using these strategies for differentiating yourself from the competition and practice patience and perseverance.

With American Senior Benefits, you can expect to advance in your career and stand out as a top agent. We offer unlimited support for agents at all times.

Contact us today to learn more about becoming an agent.

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